Strategic Marketing Specialist - Critical Industries

At ABB , we help industries run leaner and cleaner—and every person here makes that happen. You’ll be empowered to lead, supported to grow, and proud of the impact we create together. Join us and help run what runs the world. This position reports to: Industries and Channel Marketing Manager __ Overview As a Strategic Marketing Specialist this candidate will support market‑driven growth initiatives across multiple industries. This role is responsible for identifying and activating marketing opportunities aligned with ABB Electrification’s strategy, positioning ABB as a trusted technology partner. This is a cross‑functional role working closely with commercial, communications, product, marketing, strategy, and external industry stakeholders. The focus is around identifying a market opportunity and turning it into clear marketing activities; supporting the delivery of messaging, campaigns, content and trade-event experiences that engage customers and support growth. Location: Preferred: Cary, NC | Open to remote candidates based in the Continental U.S. Reports to: Industry and Channel Marketing Director Function: Electrification Marketing – U.S. Key Responsibilities : Strategic Marketing & Planning Analyze customer challenges, buying drivers, and decision‑making processes to inform market positioning, value propositions, and messaging. Translate long‑term business strategy into go‑to‑market and campaign strategies with clear objectives and success metrics. Market & Comp