Field and Event Marketing Manager

Title: Field and Event Marketing Manager Reporting to: VP, Marketing Location: Remote Opportunity: As Field and Event Marketing Manager, you will run GW RhythmX’s events planning and execution processes and be accountable for the pipeline they create in collaboration with sales. You will manage the company’s presence at industry conferences, plan regional events and executive dinners with sales, and own the follow-up process that turns leads into opportunities. You will also partner with sales and the broader go-to-market team on their other demand generation efforts. Responsibilities: ● Own the event calendar end to end: planning, budget, vendors, on-site execution, and post-event reporting. ● Partner with sales leaders and account executives on regional events, executive dinners, and other programs in their territories. ● Build target account lists with sales before each event and drive attendance and meetings with the right health system executives. ● Own lead management for field and event programs: capture, handoff to sales, follow-up, and conversion to pipeline. ● Carry an event ROI target, set jointly with sales, and report on results and return on spend. ● Support the sales team’s broader demand generation efforts, including targeted campaigns to priority accounts. ● Work with product marketing, sales, and executives on the messaging, materials, speakers, and briefings for each event. Requirements: ● 5+ years of B2B marketing experience, including hands-on ownership o