Digital Marketing Specialist (Social Media, Email Marketing & Lead Generation)

Job Title: Digital Marketing Specialist (Social Media, Email Marketing & Lead Generation) Compensation: 26,000 Location: Remote Commitment: Part time Job Overview We are looking for an experienced Digital Marketing Specialist to manage and execute our social media strategy, email marketing campaigns, and lead generation efforts. You will be responsible for growing our online presence, nurturing leads, and driving sign-ups for our online workshops focused on helping people overcome their fear of water. The ideal candidate is highly creative, data-driven, and skilled in social media management, email marketing automation, and lead generation strategies. Key Responsibilities 1. Social Media Management & Content Creation Develop and execute a content calendar focused on overcoming water fear, success stories, FAQs, and engaging posts. Create and schedule 4 social media posts per week (Facebook, Instagram, TikTok, LinkedIn). Design and produce 3 short-form videos per week (Reels, TikToks, YouTube Shorts). Write compelling captions, hashtags, and CTAs to boost engagement and conversions. Engage with followers by responding to comments, messages, and community interactions. Collaborate with influencers and potential partners to expand audience reach. Track and analyze social media performance, optimizing content based on insights. 2. Email Marketing & Automation Develop lead magnets (e.g., downloadable guides, free checklists) to capture emails. Write and automate a 7-em