Country Sales Manager UK & Ireland
Full-time
EU/EEA
Oct 28, 2026
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About the Role
Job Description Job Summary The Country Sales Manager is accountable for GM Europe’s commercial performance and market execution in the assigned country or market(s), including sales and service performance where applicable. The role translates regional strategy and brand priorities into an integrated country plan, leads the market-facing commercial organisation, and is the main driver of the country Network Strategy, ensuring an effective and efficient network footprint aligned with GM Europe’s direction and local market characteristics. As a strategic partner and trusted advisor, the Country Sales Manager builds strong relationships with customers and route-to-market partners, supports sales and service objectives, identifies market opportunities and strengthens operational performance. The role also proposes and agrees with the Marketing team the country media and marketing strategy required to support sales and revenue targets. The role sets priorities, deploys resources and makes commercial decisions within agreed governance and delegated authority, working closely with Distribution Managers and HQ functions to align local and regional priorities. Key Responsibilities Commercial Strategy and Market Performance Translate GM Europe’s strategy into a clear country plan and own agreed outcomes for market development, sales, service, volume, revenue, profitability and customer experience. Lead the country Network Strategy, ensuring an effective and efficient network footprint