Marketing Coordinator

JOB SUMMARY To serve the Lord by advancing Forest Home ’s mission through marketing that broadens our reach and brings quality leads to Guest Retreats and Forest Home programs. The Marketing Coordinator plays a key role in helping more families, churches, and groups discover Forest Home and come experience life-changing time with Jesus. This is a lead generation role. The primary purpose of the Marketing Coordinator is to generate quality leads for Guest Retreats and Forest Home programs and to reach new audiences who have not yet experienced Forest Home . Branding, content, communications, graphics, email, CRM, SEO, website, and analytics all serve that goal. This role manages the day-to-day work of Forest Home ’s marketing, keeps outsourced agencies and vendors focused on lead results, and uses data to bring insight and recommendations to leadership on how to reach more people and turn interest into inquiries and registrations. The Marketing Coordinator works closely with the sales team, who turn leads into bookings and registrations, and with the in-house photo/video team, balancing creative execution with organization, follow-through, and a ministry-minded approach to every guest and partner. Working under the direction of the Senior Director of Sales & Marketing, this role is expected to: Generate a steady flow of quality leads for Guest Retreats and Forest Home programs Broaden Forest Home ’s reach to new families, churches, and groups Coordinate and execute marketi