Web Development and CRM Manager

FILINVEST LAND, INC. The Web Development and CRM Manager orchestrates Filinvest's enterprise-wide lifecycle marketing, marketing automation, customer data management, and personalization strategy. This role ensures that CRM becomes a powerful engine for lead nurturing, lead-to-reservation conversion, customer onboarding, experience delivery, retention and reactivation, cross-sell and upsell, and lifetime value maximization The CRM Manager leads the design and execution of automated customer journeys, governs segmentation logic, maintains data integrity in partnership with Tech Platform and Customer Insights, and ensures a consistent, empathetic, and brand-aligned communication experience across the lifecycle. This role serves as a critical bridge between Digital, Brand & CX, Customer Insights, Operations, and Residential BUs — ensuring that CRM activities support business outcomes and reinforce a unified customer experience. KEY RESPONSIBILITIES 1. CRM Strategy & Lifecycle Journey Orchestration Orchestrate Filinvest's CRM strategy across the entire customer lifecycle: Lead Inquiry Reservation Documentation Loan Processing Construction Turnover After-sales Renewal/Renegotiation Lead the development of automated journeys for lead nurturing, buyer onboarding, requirements completion, construction updates, turnover readiness, move-in support, after-sales support, delinquency reminders (in coordination with Operations), and ensure all journeys are customer-centric, brand-a