Head of Marketing Social Ads (m/w/d) · Remote

Social ads are your passion, and you want to scale exciting e-commerce brands with the latest requirements via Meta or TikTok while managing 6-figure monthly ad spends? With us, you will be responsible for paid social as a crucial growth channel for our clients, from strategy to daily optimization. In this role, you will work closely with clients and our creative team, with the perspective of growing into the Paid Social Lead position. About EVOLVE: We are a holistic growth partner for e-commerce brands in the DACH region. Instead of looking at paid social solely through the ad itself, we develop strong new-customer offers, produce the ads, and build the funnel all the way to purchase. We calculate each offer down to the contribution margin to achieve the best possible result for every client. What you will do: Campaign management: You plan and manage paid social campaigns on Meta and TikTok, develop scalable strategies for ROAS, POAS, and CAC, and optimize them daily. Scaling and profitability: You scale accounts to high five- to six-figure monthly budgets, optimize for profitability rather than ad spend, and evaluate all measures based on performance data. Creative and testing: Together with the creative team, you develop concepts such as UGC and founder ads according to direct-response principles, incorporate them into advertorial copies and scripts, work closely with copywriters on sales psychology, and continuously test hooks, formats, and narratives. Clients: You analyze...