CRM Account Manager E-Commerce (m/f/d) · Remote

Do you have experience in email marketing and CRM in D2C e-commerce and want to actively shape a department? As our Retention Lead, you will manage, expand, and further develop the retention division (email + WhatsApp). Your focus will be on operational work across various brand accounts, ranging from strategy to final flows in Klaviyo. About EVOLVE We are a holistic growth partner for e-commerce brands in the DACH region. From advertising and funnels to repeat purchases via retention, we view our clients' growth comprehensively. Email, WhatsApp, and CRM are central revenue pillars that we aim to further expand. What you will do Retention Strategy: You will independently develop retention strategies for various D2C e-commerce brands and advise clients on email performance, segmentation, and retention measures. Operational Execution: You will set up email flows, campaigns, and automations in Klaviyo yourself and purposefully use AI tools to increase output quality and efficiency. Data Analysis: You will analyze purchasing behavior by cohorts and use sequences for segmentation. New Channels: You will evaluate and introduce additional retention channels such as WhatsApp, SMS, or loyalty programs. Ownership of the Area: You will lead the retention division with leadership responsibility, determine its strategic direction, and build structures and processes while remaining operationally active within the accounts.