Director, Social and Influencer

We’re looking for an experienced Director, Social and Influencer to lead how our brand shows up across our own channels and through the creators who bring it to life. Reporting to our VP of Brand, this role sits at the intersection of social, culture, creativity, community, and growth. You’ll own both organic social and influencer from strategy through execution, leading an existing team while staying close to the work. This is a role for a player-coach who lives on the internet but thinks like a marketer: someone who can spot an emerging format, sharpen a hook, build a creator relationship, and connect it all back to measurable business impact. What You'll Do Social Own the social and influencer strategy, team, budget, and performance, continually raising the bar across both Define our organic social strategy, including our content pillars, voice and visual identity, and recurring franchises Spot trends before they happen and translate cultural moments into content that performs Direct creative production, partnering closely with designers, editors, and creators to keep content flowing Use social performance, audience response, and cultural feedback to sharpen the approach over time Influencer Own creator strategy across seeding, paid partnerships, whitelisting, and ambassador programs Build and scale an engine that generates content, word of mouth, and measurable revenue Oversee creator sourcing, negotiation, briefing, and relationship management from micro to mega Develop