Head of Performance Marketing

Head of Performance Marketing Marketing, UK Remote Overview This position requires a leader who is analytical and data-driven in their decision-making process, well versed in performance marketing best practices and marketing technologies, has a high level of understanding of multi-channel acquisition and is assertive about new approaches to optimisation and growth. The ideal candidate would also be a skilled manager of people and embrace a hands-on, team approach. If you are a success-centric marketing leader that thrives on growth and scaling a demand engine in a business with a start up mentality and scale up success, this role is an unmatched career opportunity! We’re looking for an excited and passionate marketeer, ready to challenge themselves at the highest level managing a multi-million pound media budget to deliver sensational results . Key responsibilities Own the creation and execution of Moneyboat’s mulit-channel paid acquisition strategy to achieve growing revenue targets within an acceptable CPA Lead the affiliate / partnership relationships to maximise the share of business Moneyboat acquires Manage the Digital Marketing agency to performance based targets across the main digital channels like Paid Search, Meta and Programmatic. Identify and define commercial opportunities across all stages of the customer lifecycle to drive awareness adoption, activation, and retention by implementing new tactics, running optimisation tests, and improving campaign performance.