Demand Generation Marketing Manager

Hi, I'm Bobby, the Chief Commercial Officer (CCO) at EnsoData ! We are looking for a new team member who is passionate about making healthcare better. EnsoData is seeking a hands-on Demand Generation Marketing Manager to plan, execute, and optimize marketing programs that generate awareness, qualified leads, and pipeline growth for our software as a medical device (SaMD) solutions. This position offers a flexible work environment, competitive salary range of $135,000 - $140,000, stock options, plus benefits such as paid time off, healthcare insurance, and more. The Role This role manages day-to-day marketing execution including campaigns, email, website, social media content, webinars, events, PR, as well as our systems, vendors, and inbound leads. The ideal candidate will have an understanding of B2B marketing principles, demand generation, marketing automation, and execution among the entire marketing and sales lifecycle, and a track record in driving revenue growth. Responsibilities Plan, launch, and optimize multi-channel campaigns that generate qualified leads and support sales across HST customer segments. Track, analyze, and report on funnel performance (MQLs, SQLs, pipeline contribution, conversion rates, CAC) and recommend improvements. Own HubSpot administration, including CRM and marketing hub configuration, lead scoring, lifecycle stages, workflows, forms, lists, and dashboards. Plan and execute email programs, including promotional campaigns, customer and clinici