Adoption Lead - Digital Dealer Solutions (Freelance possible)

📋 Tasks and responsibilities Adoption Lead for Digital Dealer Solutions 📌 Mission: As Adoption Manager, you take end-to-end ownership of turning knowledge into effective adoption across a dealer network. Your focus is to ensure that new digital tools, functionalities and ways of working are not just launched, but clearly understood, implemented correctly and sustainably used in the field. You work closely with dealer-facing teams, product and process stakeholders, project teams and representatives from the dealer network. In this role, you connect central initiatives with field execution and help convert digital roll-outs into measurable business value. Your mission Your objective is to make sure digital initiatives reach the network in a way that is actionable, consistent and timely, so users are properly prepared before go-live. Your key responsibilities Prepare the network for change Build a pragmatic adoption plan for relevant digital initiatives before go-live, including target groups, communication, enablement, KPIs and follow-up. Work closely with the communication team to support clear, consistent and timely messaging towards the network. Identify upcoming changes early by engaging proactively with product, process and project teams. Represent the perspective of the dealer network and assess whether solutions, communication and training are sufficiently ready for successful field implementation. Enable the DRM team and the 1 st line service desk Organise train-the-t