Marketing Operations Specialist

We are looking for a Marketing Operations Specialist to join Mediam Group's team in Panama. This position is responsible for executing and optimizing the company's main marketing tools, channels, and processes: from email campaigns and automation to web management, SEO, webinars, and corporate Social Media. The ideal profile is an organized, resourceful person with a strong digital focus, capable of connecting tools, content, and processes to ensure consistent and measurable operation across Mediam's various markets. No designer or developer skills are required, but they must act autonomously, detect errors, coordinate solutions, and continuously improve operations. Location: Panama Modality: Remote Main responsibilities 1. CRM, email marketing, and automation Manage and keep prospect, customer, and contact databases updated with basic configurations in Zoho CRM. Manage email marketing campaigns in Brevo: segmentation, configuration, testing, scheduling, and sending. Design and implement automated email flows for campaigns, events, nurturing, and commercial follow-up. Monitor deliverability and analyze open rates, clicks, conversions, and unsubscribes. Identify opportunities to improve data quality and communication effectiveness. 2. Digital events and webinars Configure and manage webinars and digital events in Zoom Webinar. Create forms