Marketing Lead

EMCD is a global crypto technology company building an ecosystem of innovative products and services. We are looking for a Marketing Lead to drive growth across the USA, LATAM, and CIS markets. In this hands-on role, you will own go-to-market strategies, customer acquisition, and marketing performance, working closely with cross-functional teams to deliver measurable business results. Key Responsibilities Develop and execute go-to-market strategies for mining products across the USA, LATAM, and CIS, aligned with business growth and revenue targets. Drive customer acquisition and lead generation, working closely with Sales and Business Development teams to attract and convert miners. Identify, test, and scale new growth channels and marketing opportunities, focusing on measurable business impact. Lead marketing launches for new mining products and features, including positioning, channel strategy, execution, and performance analysis. Strengthen EMCD 's brand presence and visibility across mining media, industry communities, and digital channels. Manage marketing budgets and optimize campaign performance, CAC, ROI, and conversion rates across regions and channels. Build data-driven marketing processes, including attribution, funnel analytics, CRM tracking, and performance dashboards. Coordinate cross-functional teams, including PR, SEO, SMM, Design, Content, Events, and Analytics, to deliver integrated marketing initiatives. Develop retention, reactivation, and upsell initiativ