Content Marketing Specialist

Summary This position is a key contributor to EBQ 's marketing team, responsible for crafting compelling copy across a variety of content formats, including blog posts, e-books, whitepapers, infographics, emails, social media, SEO content, and more. Your primary goal will be to elevate our clients' brands, drive engagement, and enhance their overall marketing impact. Position Responsibilities Conduct research and contribute to the development of content marketing strategies that clearly align with business objectives Perform ongoing keyword research, including discovery and expansion of keyword opportunities Optimize copy and landing pages for SEO Research and implement content recommendations for organic SEO success Gain a solid understanding and knowledge base of your client’s industry and the tone they want to strike with their audience Create/re-purpose high-quality, valuable content to attract, inform, and engage an audience, while also promoting the brand itself Write and edit blog posts, case studies, whitepapers, one-pagers, landing pages, and emails Ensure search engine optimization of content Work with visual design team to ensure that the content creation aligns with the visual elements Promote and curate content on social media Manage and utilize core marketing technologies and platforms, including but not limited to WordPress (WPBakery/Elementor), SEMrush, MOZ, etc. Consistently achieve or exceed monthly target(s) established by supervisor Retain training and dir