Senior Marketing Operations Specialist

Earnest empowers ambitious professionals to make confident financial decisions and build the life they envision. Earnies are committed to helping borrowers move forward with confidence by offering smarter borrowing options with a clearer path to taking control of their debt. If you’re as passionate as we are about our mission, read more below, and let’s build something great together. The Senior Marketing Operations Specialist will report to the Senior Analytics Manager . This is a high-visibility, high-impact individual contributor role. You won’t just be architecting the strategy. You’ll be rolling up your sleeves to build, execute, and own it end-to-end. As the Senior Marketing Operations Specialist , you will: Sit at the intersection of marketing, engineering, and analytics - acting as a translator who turns complex marketing strategies into technical requirements, infrastructure, and scalable solutions. Serve as the primary owner of our enterprise ESP (Braze) - managing data inflows and outflows, CDP integrations, and unsubscribe governance to ensure a best-in-class orchestration. Function as our end-to-end Ad Operations team - setting up event passback to paid ad platforms, installing and configuring tracking pixels, and strategizing on how to optimize spend efficiency through our event implementation. Oversee the operational lifecycle of campaigns from inception to delivery - establishing UTM tracking guidelines, designing scalable data ingestion processes, and buildin