Senior Copywriter (IC)

Job Title: Senior Copywriter ROLE OVERVIEW The Senior Copywriter is responsible for creating, evaluating, updating, and reviewing digital content across the end-to-end user journey on web and mobile platforms. The role focuses on delivering clear, engaging, consistent, and user-centred content that aligns with the brand's corporate identity (CI), content standards, and overall digital experience strategy. SKILLS Strong copywriting, editing, proofreading, and content design skills. Experience in UX writing and creating content for digital platforms, including websites and mobile applications. Understanding of user-centred design principles and end-to-end customer journeys. Ability to interpret user research, data, and customer insights to inform content decisions. Knowledge of content strategies, style guides, content patterns, and governance standards. Proficiency in prototyping and collaboration tools such as InVision, Figma, and Jira. Strong stakeholder engagement and cross-functional collaboration skills. Excellent written communication, attention to detail, and problem-solving abilities. Ability to translate complex information into clear, concise, and user-friendly content. RESPONSIBILITIES Create, review, evaluate, and update content across digital channels, ensuring a seamless and consistent user experience throughout the customer journey. Use evidence, data, user research, and customer insights to inform content decisions and improve the effectiveness of digital commu