Business Analyst

Role Overview: The Business Analyst will report to, and work closely with, our central operations team lead. In this role you will need to identify and implement data-driven scalable strategies to grow our business. Successful team members have an “extreme ownership” mentality, understand the importance of data and attention to detail, and are high-energy solution oriented problem solvers. We’re looking for team players who are looking to make an immediate impact at a high-growth disruptive startup. This role can be remote (U.S. based only), or in-person in McLean, Virginia. Opportunities: Develop and use analytical tools to measure and generate ways to improve customer acquisition/retention/engagement and grow overall platform usage Hands-on assistance managing dynamic and growing marketplaces using custom dashboards Serve in both project management and operator roles on various short-term and long-term ops, comms, and marketing initiatives Help manage and improve our automated drip campaigns. This includes ensuring timely and consistent deployment, as well as conducting in-depth analyses of open rates and campaign effectiveness Draft copy for and implement email, text, and other digital communication and marketing campaigns Run and expand Empower ’s vehicle-exterior advertising program Run and expand Empower ’s in-vehicle marketing efforts Help create content for Empower ’s unpaid, organic social media campaigns Help manage paid media campaigns to maximize RO Candidate Requ