Senior Creative Strategist (m/w/d)

Dreamlight develops and markets extraordinary live events in German-speaking regions and is looking for a Senior Creative Strategist (m/w/d). What makes us special: We sell our concerts and shows primarily via paid social media. We have been working intensively with performance marketing for over two years, testing quickly, analyzing in a data-driven way, and using AI on a daily basis. Responsibilities As a Senior Creative Strategist (m/w/d), you develop the ideas, angles, and concepts behind our paid social ads - with a direct impact on ticket sales and growth. Your responsibilities include: Analyzing target audiences, past winner ads, performance data, and customer feedback • Developing new angles, hooks, scripts, ad concepts, and clear creative briefs • Testing and evaluating creatives in a structured manner and consistently developing successful approaches further • Working closely with media buyers, video editors, designers, and our existing team • Monitoring current marketing and platform developments and actively using modern AI tools Qualifications Several years of proven, successful experience with performance creatives and paid social • A very strong understanding of target audiences, angles, hooks, conversions, and relevant metrics • A fast, independent, and entrepreneurial way of working at a high level • High AI affinity and a genuine interest in current marketing updates and new tools • Ideally, you can also create or edit ads yourself - that is a plus