Inbound Marketer

This dynamic role will be perfect for an individual who is looking to pursue a career in B2B marketing within the retail software industry. We’re looking for people who value driving customer acquisition, high-impact content creation, and working in an innovative environment. Who Is DotActiv ? At DotActiv , we pride ourselves on providing the global retail market with high-quality category management software and advisory services that improve the in-store shopping experience for everyone. Our deeply integrated all-in-one category management software reduces the complexity of the interdependent nature of data-driven clustering, assortment, floor and shelf planning. Meanwhile, our talented people and highly refined processes enable us to deliver stress-free speed to impact with unrivalled convenience and efficiency. With DotActiv , you get integrated all-in-one software that empowers you with unrivalled support, regular updates and proactive monthly guidance from our customer success team. Key Responsibilities: As an Inbound Marketer at DotActiv , you would be responsible for: Supporting DotActiv ’s inbound marketing engine through AI-assisted content creation and internal technical knowledge; Executing content strategies by creating articles, case studies, emails, and lead magnets aligned to customer journeys; Leveraging modern generative AI tools to draft, repurpose, and scale content efficiently; Conducting interviews with internal Subject Matter Experts (SMEs) to extract t