Head of Marketing

Key Responsibilities: Lead the formulation of global marketing strategies and mid-to-long-term development plans, ensuring marketing pathways are highly aligned with the company's overall strategy and product iteration cadence. Design and optimize a systematic customer acquisition and growth funnel, providing strategic support and implementation assurance for the continuous improvement of core platform business metrics (including trading volume, TVL, and active users). Establish and deepen core brand positioning, coordinating the global communication matrix; build and maintain strong public relations with mainstream industry media, communities, and Key Opinion Leaders (KOLs). Proactively develop and maintain Web3 ecosystem partnership networks, building solid strategic partnerships with public chain platforms, infrastructure providers, and high-quality project teams to achieve resource complementarity. Responsible for the establishment and daily management of the global distributed marketing team, formulating reasonable and scientific performance evaluation mechanisms (such as OKRs), empowering team members, and creating a professional and efficient collaborative atmosphere. Qualifications: 5+ years of marketing or business operations experience, including at least 3 years of deep practitioner and team management experience in the Web3/DeFi space. A profound systematic understanding of the Decentralized Finance (DeFi) ecosystem, familiar with industry development trajectories, mainstream narrative logic, and market operation mechanisms. Extensive Web3 market execution track record, having participated in or led the cold start, brand upgrade, or critical market growth nodes of well-known DeFi projects. Strong crypto industry resource reserves, capable of efficiently reaching and establishing communication channels with core media, institutions, and potential strategic partners. Excellent bilingual business communication and writing skills in Chinese and English, capable of smoothly conducting cross-cultural collaboration and global business negotiations as a company representative. Outstanding strategic thinking and stress resistance, with a mature and steady mindset, capable of maintaining clear judgment and effectively driving business execution in a complex and volatile industry environment. About Us: Davion Labs is now inviting a Head of Marketing with deep derivatives market knowledge and exceptional global growth driving capabilities to join the ApeX Protocol core team. ApeX Protocol is an industry-leading, innovative decentralized exchange (DEX) platform incubated by Davion Labs, dedicated to providing users with an efficient, transparent, and secure cryptocurrency trading environment. With the continuous explosion of Web3 technology and digital asset derivatives markets, we are actively solidifying our underlying architecture, focusing on global brand influence enhancement and user ecosystem expansion, aiming to redefine the decentralized trading landscape through top-tier trading engines and comprehensive product portfolios. Our core product, ApeX Omni (v2), offers multi-chain liquidity, flexible and user-centric design, and top-tier security based on zero-knowledge proofs. To forge a solid brand 'moat' for this top-tier financial-grade business system and build strong market consensus and a broad user base, we are continuously iterating and upgrading our global marketing strategy and growth system. As the Head of Marketing, you will deeply participate in the construction and execution of the ApeX Protocol's global Go-to-Market strategy. From shaping the core brand narrative, designing innovative customer acquisition and growth funnels, to operating global high-retention communities and deeply expanding top-tier ecosystem resources, you will play a decisive and critical role. We look forward to your rich Web3 market execution experience, sharp intuition for industry evolution trends and user demands, working closely with product, research, and business teams to jointly drive continuous breakthroughs in platform trading volume and asset deposition, creating a solid, efficient, and top-tier Web3 trading ecosystem. Originally posted on Himalayas