Senior IAP Monetization Manager

Description With more than 8 billion downloads, CrazyLabs is a leading publisher of casual and hybrid-casual games. We have proven that real success comes from staying ahead with the latest technology, having fun with what we do, and building excellent teams. That’s where you come in! CrazyLabs is looking for a highly analytical and commercially driven Senior IAP Monetization Manager to own and optimize in-app purchase monetization across our mobile games. You will drive IAP revenue growth through pricing, offers, bundles, player segmentation, personalization, and A/B testing , with a strong focus on maximizing IAP ARPDAU while maintaining a great player experience. As a Senior Monetization Manager, you will: Own and optimize IAP monetization strategy, driving ARPDAU, payer conversion, and LTV. Design and optimize in-game offers, bundles, promotions, and pricing strategies. Develop player segmentation and personalized offers based on spending behavior, engagement, and progression. Identify revenue opportunities through data analysis and player behavior insights. Lead A/B testing across pricing, offers, targeting, timing, and purchase experiences. Build and execute a monetization roadmap focused on measurable business impact. Collaborate with Product, Analytics, Economy, LiveOps, and Development teams to deliver monetization improvements. Requirements The Senior Monetization Manager role requires: 4+ years of experience in mobile gaming monetization, with a strong focus on IAP