Digital Marketing Senior Specialist

Company Cox Automotive - USA Job Family Group Marketing Job Profile Digital Marketing / Communications Sr Specialist Management Level Individual Contributor Flexible Work Option Can work remotely but need to live in the specified city, state, or region Travel % Yes, 5% of the time Work Shift Day Compensation Compensation includes a base salary in the range of $74,000.00 - $111,000.00. The base salary may vary within the anticipated base pay range based on factors such as the ultimate location of the position and the selected candidate’s knowledge, skills, and abilities. Position may be eligible for additional compensation that may include an incentive program. Job Description *This position is remote/work from home. You need to reside within the Eastern or Central Time Zones. If near our Atlanta office, the role will be hybrid. The Senior Specialist, Digital Marketing / Communications – Email, SMS & Organic Social conducts day-to-day channel operations for email marketing, SMS communications, and organic social media across Cox Automotive’s enterprise B2B portfolio. This role independently executes campaigns for a broad range of brands and products, handling end-to-end campaign development including audience strategy, content optimization, journey design, testing, and performance analysis. The Senior Specialist identifies opportunities to improve engagement and deliverability, proactively recommends new strategies and content approaches, and contributes to the innovation