Marketing Manager

Overview The Product Marketing Manager (PMM) owns the marketing strategy and positioning for a defined portfolio of EIM partner university and academic programs. This role is responsible for ensuring each program is clearly positioned, launch-ready, and supported throughout its lifecycle with consistent messaging, enablement, and performance insights. Working closely with the Senior Director, Product Marketing, the Marketing Launch Manager, Operations, Admissions, and channel teams, the PMM serves as the product marketing subject matter expert , translating market and institutional inputs into actionable go-to-market plans and guidance for execution teams. This role does not own channel execution, but ensures execution teams have the clarity, inputs, and direction needed to deliver effectively. Responsibilities Product Positioning & Strategy Own product positioning, value propositions, and differentiation for assigned academic programs Develop and maintain product messaging frameworks aligned to target audiences and enrollment goals Ensure positioning reflects program strengths, institutional priorities, and market demand Serve as the product marketing subject matter expert for assigned programs Go-to-Market Planning & Launch Support Partner with the Marketing Launch Manager to support go-to-market planning and launch readiness Define product inputs required for launch, including messaging, audience definitions, and value narratives Ensure products are launch-ready ac