Freelance TikTok Strategist, Complex Bets

Company And Culture Complex is the definitive platform for global youth culture and music lifestyle, seamlessly integrating cutting-edge content, commerce and live experiences with unparalleled scale. Through innovative content, Complex tells stories of music, streetwear and style, sports, art and beyond. Its content engages in a dynamic conversation with the audience, reflecting and shaping the zeitgeist of convergence culture. A powerful media juggernaut paired with a curated marketplace, Complex is redefining the way fans interact with their favorite brands and artists and reshaping the future of digital culture and commerce. What You'll Do Develop, refine, and oversee the voice of Complex Bets across TikTok, demonstrating excellent judgment around sports betting, predictive markets, sports culture, and internet-native conversation. Create, curate, and publish all content for the Complex Bets TikTok account, balancing entertainment, education, and audience engagement. Identify and capitalize on trending sports, betting, and prediction market narratives, creating content around major sporting events, market swings, cultural moments, and internet discourse. Lead community management, moderation, and audience engagement while maintaining the distinct voice of Complex Bets. Surface and pitch viral betting storylines, sports narratives, predictive market movements, and social-first content opportunities to editorial and social teams. Translate betting lines, futures, prop bets,