Head of Creative Strategy

Why This Role Exists Creative is one of the biggest levers in scaling our clients’ paid media performance. We’re looking for a Head of Creative Strategy to build the people, systems, and operating model that turn creative into a repeatable performance advantage across our portfolio, both in social and display networks. You’ll lead Creative Strategy and oversee Creative Execution through the Performance Creative Manager, ensuring strategy, production, performance, and learning operate as one connected system. Key Responsibilities Who We Are Clever Digital Marketing is a performance marketing agency helping large home improvement companies across the US and Canada grow through Paid Social, Paid Search, CRO, and strategic advising. We manage a large portfolio of accounts, an in-house creative team, and significant monthly ad spend. As we scale, we're building a stronger creative-strategy function to help clients find new creative winners — and to turn one-off learnings into repeatable systems that compound across every account. Skills, Knowledge and Expertise What You'll Do Build and lead CDM’s Creative Strategy function, defining the methodologies, standards, and operating system behind how we research, ideate, test, learn, and scale creative. Manage Senior Creative Strategists and the Performance Creative Manager. Build systems that turn customer, market, and performance data into actionable creative direction. Create a cross-account learning system so wins, losses, hypotheses