Copy Director

Circle of Greatness is seeking a highly strategic and performance-driven Copy Director to lead all copy across our email, SMS, funnel, and website marketing ecosystem. This role is responsible for owning messaging across the entire customer journey — from first touchpoint to conversion. You will manage and mentor junior copywriters, collaborate directly with partners, and ensure every piece of communication aligns with both brand voice and revenue goals. The ideal candidate is both creative and analytical — someone who understands how to craft compelling messaging and optimize it across funnels, campaigns, and web experiences. Key Responsibilities Copy Leadership & Strategy -Own and oversee all copy across email, SMS, funnels, and website pages -Define messaging frameworks, campaign angles, and conversion strategies -Guide and develop junior copywriters on tone, structure, and execution -Set clear standards for what “high-performing” copy looks like Quality Control -Review, edit, and approve all outgoing copy across campaigns and web assets -Ensure consistency in brand voice across all platforms and partners -Maintain a high bar for clarity, persuasion, and conversion effectiveness Performance & Optimization -Analyze performance across campaigns and funnels (open rates, CTR, conversions, revenue) -Identify winning messaging patterns and scale them -Continuously test, iterate, and optimize copy across email, SMS, and web pages -Use data to inform creative and strategic