Insights Manager

Job Summary We are looking for a strategic and experienced Insights Manager to develop, operationalize and distribute actionable insights that improve Marketing campaigns and Sales go-to-market initiatives. This role will translate market trends, customer voice, competitive analysis, and industry research to drive customer relevancy. The Insights Manager will drive the adoption of personas and customer insights, enable self-service access to research, influence annual planning, and ensure insights are consistently applied across campaigns, content, targeting and customer experiences. What You Will Do Track and synthesize the impact of macroeconomic trends on the business, IT market dynamics, and B2B buying behaviors translating them for Marketing and Sales recommendations. Develop and operationalize customer personas using data, customer surveys, focus groups, SME interviews, and third-party insights to define buyer job roles, responsibilities, priorities, challenges and drivers. Design and execute custom market research that delivers data-driven insights and actionable recommendations, strengthens internal stakeholder expertise and supports brand growth. Translate Voice of Customer feedback into prioritized insights, clear recommendations and measurable follow-up actions. Communicate insights broadly with Marketing channel owners, , Sales, Solution & Services teams, and Digital to inform and steer cohesive campaign and GTM efforts. Manage third-party data, research-vendo