Senior Product Marketing Manager - Lifecycle & Customer Communications

About Caribou At Caribou , we care about giving people financial freedom so they can focus on what’s most important to them. Today, less than two percent of Americans refinance their auto loans despite drastic increases in the cost of new and used cars. We see huge potential to help folks reduce their monthly auto payments and increase the predictability of those expenses over time. We do this by building technology to pair customers with credit unions, banks, and finance companies and by simplifying every step of the process. On average, our drivers save $162/month on their car loans while protecting their investment long term. Caribou is led by leaders from the technology, automotive, and finance industries. We’re proud to be backed by a great team of investors, including QED Investors, Goldman Sachs, Moderne Ventures, Accomplice, Link Ventures, Motley Fool Ventures and others. About the Role We are seeking a data-driven, strategic, and execution-oriented Senior Product Marketing Manager to own our end-to-end Lifecycle strategy and customer communications journey. In this role, you will sit at the intersection of Product, Performance Marketing, Brand, Sales & Operations, and Analytics & Data Science. Your primary mission is to set and execute the strategy for how we communicate with customers across email, SMS, in-app messaging, and call scripting—from pre-submission through conversion. You will leverage data segmentation, experimentation, and AI capabilities to tur