Senior Director of Communications

Accountability Statement The Senior Director of Communications leads the design and delivery of Canopy’s communications strategy to achieve campaign impact and organizational priorities. This role brings strategic rigour, communications savvy, and outstanding people skills to lead a high-performing team that owns and drives ambitious communications goals. The role partners closely with two teams: the Impact Team, to keep communications aligned and integrated with campaign delivery, and Culture and Engagement (C&E), which leads on engagement. Communications and C&E collaborate on Canopy’s story arc. Key Responsibilities Strategy ownership and execution. Own and lead the design and execution of Canopy’s communications strategy and ensure creative campaign communications plans are developed and delivered to achieve key strategic impact and communications objectives. Brand elevation. Position Canopy as a distinct, recognizable voice in transforming the paper packaging and fashion industry supply chains from wood fibre to Next Generation Solutions to protect forests worldwide. Narrative consistency and storytelling. Ensure Canopy’s narrative and messaging cuts through and influences target audiences via key channels. Connect with different audiences through storytelling. Collaborate with C&E on Canopy’s story arc so the external narrative and engagement journey reinforce one another. Sticky and strategic content delivery. Ensure communications content activates target