Head of Business Development - eCommerce

Role Overview This is a senior commercial role for someone who can lead new business through informed, consultative conversation. BAO is not a hard-sales agency. Our approach is thoughtful, considered and built around understanding whether we are the right partner for a client before recommending a way forward. This is not a generalist sales role. The right person will need meaningful experience in eCommerce, Shopify, digital delivery or brand-side commerce. You should be able to speak confidently about eCommerce platforms, UX/UI, Shopify, data, technology stacks, integrations, product architecture, internationalisation, AI and the operational realities of ambitious online brands. The role sits within the Commercial Team and reports directly into the Commercial Director. You will work closely with the Commercial Director, Managing Director and wider internal team, including Design, Development, Strategy, Project Management, Account Management and Solutions. The ambition for this role is that you become a senior owner of BAO’s new business process: leading discovery conversations, diagnosing requirements, shaping technical and commercial recommendations, creating proposals and pitch decks, managing opportunity information, and helping BAO win the right projects and retainers. We have Solutions Architect capability within the Commercial Team, particularly for very complex technical solutions, custom private apps or unusually detailed integration architecture. However, this role