Lead Generation & ABM Specialist, LATAM

We exist to create positive change for people and the planet. Join us and make a difference too! Job Title: Lead Generation & ABM Specialist, LATAM (Assurance) Location: Mexico remote Fluent English is required for this role. Scale demand across Latin America. Orchestrate precise ABM plays. Prove impact with data. BSI ’s Assurance division is hiring a Lead Generation & ABM Specialist – LATAM to architect and execute high-impact demand and ABM programs across Spanish speaking markets. You’ll harness data and intent to engage buying groups in Training, System Certification, ISA, and Digital Trust, adapting global strategies for local realities—and partnering closely with Sales Directors and the Global Digital Hub to convert interest into opportunities. If you’re a bilingual, hands-on strategist who thrives in a matrixed environment, come build the engine that feeds our pipeline. What you’ll own: Regional demand strategy: Define the LATAM demand plan tied to MQL, SQL, and opportunity targets by country, sector, and persona. Multi-channel execution: Launch integrated programs across email, LinkedIn/paid social, paid search, webinars/events, and content syndication, localized for Spanish. ABM leadership: Stand up 1:1, 1: few, and 1: many plays for strategic accounts; coordinate offers and outreach across buying groups. Sales partnership: Build target account lists and joint GTM plans with Sales Directors; enable teams with localized ABM playbooks and content. Tech + intent