CRO Specialist

About Us BRIGHTSCOUT is a global B2B branding and development agency specializing in elevating emerging tech businesses through uniquely crafted brands and standout apps. Comprised of top-tier talent worldwide, we offer a powerful blend of exquisite design, robust development, and strategic acumen. More than a company, BRIGHTSCOUT is a tribe dedicated to disrupting the tech industry with bold ideas and collaborative genius. The Role As a CRO Specialist at BRIGHTSCOUT , you will turn our clients' websites into measurable growth engines. You'll own the hands-on execution of conversion rate optimization: analyzing data and user behavior, running A/B tests, and optimizing landing pages so more of the right visitors become qualified leads. You'll work closely with our SEO-AEO Strategist, Growth Strategist, Designers, Developers, and Project Managers to ship experiments fast, read results rigorously, and turn data into clear recommendations for B2B tech and SaaS clients. Responsibilities Set up and maintain conversion tracking (GA4, Google Tag Manager, CRM events) so data is accurate and trustworthy. Analyze funnels, traffic sources, and user behavior (heatmaps, scroll maps, session recordings) to find drop-offs and conversion opportunities. Own each client's CRO roadmap, turning insights into data-backed hypotheses prioritized with a clear framework (e.g., ICE, PIE). Design, build, QA, and launch A/B tests, defining success metrics, sample size, and duration up front. Analyze test