Program Delivery Lead

Blend is the delivery partner for Charter Communications' household intelligence platform. The program turns aggregated, privacy-protected signals from Charter's broadband, connected-device and video businesses into household-level audiences, insights and measurement for advertisers, agencies and data partners. Blend's team designs and builds the platform with Charter's Intelligence Ventures group and helps take its products to market. Spectrum Reach, Charter's advertising sales business, is the platform's first and most important commercial channel. Reach sells local, regional and national advertising across linear, addressable and streaming TV, news, sports and digital to thousands of advertisers, most of them local, and through agencies, partners and its own political desk. It already builds custom audiences in its own tools and activates them through its ad-serving and programmatic partners. The question for this role is how the program makes that business better: new audiences Reach cannot build today, sharper targeting, faster planning and stronger proof of results. About the role The Spectrum Reach Program Lead is Blend's main point of contact between Spectrum Reach and the new program. You will own the relationship day to day, learn how Reach sells, plans, builds audiences, activates and measures campaigns today, and work out where Latis adds the most value. You will turn that into a coordinated program: prioritized use cases, pilots with measurable results, enablemen