Sr Manager, Brand Content & Thought Leadership

Position Summary Blackbaud is seeking a Senior Manager, Brand Content & Thought Leadership to lead our content and thought leadership function. This role is responsible for developing and executing an integrated content strategy that strengthens Blackbaud 's brand reputation, advances market leadership, and supports corporate growth objectives. Reporting to the Head of Brand Marketing, this leader will oversee a team responsible for thought leadership, Blackbaud Institute research and insights-based publications, customer storytelling, editorial content, and owned content channels. The role serves as the connective tissue between brand strategy, Blackbaud ’s proprietary research, customer stories, thought leadership, and content activation, ensuring Blackbaud delivers compelling, differentiated content that drives influence and business impact. Key Responsibilities Content & Thought Leadership Strategy Develop and lead Blackbaud 's integrated content and thought leadership strategy. Establish content priorities that support brand, marketing, communications, customer, and business objectives. Build annual and quarterly content plans that align research, thought leadership, customer stories, advocacy, and editorial initiatives. Create a connected thematic and editorial plan that brings research, expert perspectives, customer evidence, and advocate voices together around Blackbaud 's priority narratives, partnering with vertical marketing teams to develop content strateg