Director, Website Strategy

About the Role As the Director, Website Strategy you will be the owner of two websites that drive millions of new users each month, is a leader in its category, and scale work with a globally recognized brand. The ideal candidate for this role will thrive in a high-growth culture, drive strategies that grow quality traffic to each of our main sites, and increase the efficiency of each site to grow our base of users. You'll be a good mix of confidence and humility to drive our business forward. You must have a thirst for changes in the industry across SEO, AEO, and website best practices to keep us on the leading edge. You also have a knack for numbers and growth and are excited to dive in and be accountable for growing and reporting on our non-paid acquisition engine for two of the world's leading brands. Bitly is an AI first marketing organization. Humans are at the center of our strategic thinking, and the right candidate for this role is obsessed with learning how to leverage AI tools to scale the team's efforts for driving outcomes. We are allergic to AI slop (please don't do that) and at the same time love to geek out over new tools, systems, and strategies that help our business, team, and outcomes scale. The leader who drives this organization forward isn't afraid to roll up their sleeves and execute with a lean team while testing the art of possible in this new way of working. Responsibilities Develop, execute, and scale our website strategy across all Bitly brands; d