Senior Regional Marketing Manager

Overview Bio-Rad is looking for a Senior Regional Marketing Manager (m/f/d) to lead marketing strategy and execution for our Immunohematology, Quality Systems and Immunology portfolios in Germany.In this role, you apply deep product and market expertise to develop and execute marketing plans that are tailored to German customers, drive sustainable growth, and align priorities with our German sales teams. You work closely with your manager in the Marketing Organization, the Sales teams and Brand & Marketing Communication Organization to bring global strategies to life at a local level. The position is permanent, full-time and remotely based in Germany at any location with good access to the Munich office with sales and back-office functions. How You’ll Make an Impact: Develop and implement annual marketing plans for the German market across the 4 Ps (Product, Place, Promotion, Price) with focus on Immunohematology and Quality Systems, in line with global product marketing strategy Maintain in-depth, up-to-date knowledge of Bio-Rad's product portfolio, applications, and the German diagnostics market to support Sales and Marketing Drive sustained sales revenue growth by executing local strategies and tactics responsive to German market conditions and competitive dynamics; partner closely with German sales representatives and managers on high-potential accounts Gather and act on market intelligence and Voice of Customer (VOC) insights from key accounts; monitor competitors an