Marketing Automation / CRM Manager (gn)

Your Responsibilities The Bikeleasing Group shapes modern mobility and future-oriented work environments. With our company bike leasing model and multi-benefit service, we offer genuine added value that is straightforward, flexible, and future-focused. Our marketing team uses creative ideas to ensure that various target groups are addressed in a differentiated and targeted manner. And this is where you come in! As a Marketing Automation / CRM Manager (gn), you will be a central part of our digital team. Together with your team, you will further develop our HubSpot automations and advance marketing and customer lifecycle processes. Do you know exactly how important a compelling customer journey is and what it takes? Then apply now and become part of our team. We look forward to meeting you! You develop and implement automated marketing processes and create strategic concepts for multi-stage marketing and sales campaigns, particularly for lead generation and customer retention throughout the entire lifecycle. For targeted customer acquisition and activation, you design innovative lead magnets and coordinate content and visual implementation within the marketing team for all brands in our corporate group. Through well-thought-out automations, you enable our target groups to have a seamless customer experience from the initial interaction to long-term retention. You segment customer data, apply...