Key Account Manager Wales & South West England

ABOUT THE ROLE The Key Account Manager is responsible for managing, retaining and growing BESA contractor membership within their allocated geographical area. The role acts as the main relationship lead for contractor members, ensuring they receive clear value from BESA , understand the support available to them, and remain engaged throughout their membership. The role is also responsible for identifying and developing growth opportunities. This includes new contractor membership opportunities, Member Pledge opportunities, member referrals, supply chain opportunities and wider engagement. This is a commercial relationship role. It combines account management, retention, engagement and growth. Candidates must reside in Wales and have a strong connection to the country, with the credibility, knowledge and professional networks needed to engage effectively and represent BESA across Wales. KEY DUTIES Account management and retention Manage a portfolio of allocated contractor members. Build and maintain strong relationships with key contacts across member businesses, including owners, directors, commercial leads, technical leads, operations leads and compliance contacts. Understand each member’s business, priorities, challenges and current use of BESA business support services. Identify retention risks early and take action before membership renewal becomes a concern. Ensure the member portfolio is fully aware and up to date with their BESA Competence Assessment Standard (CAS) Aud