Director of Display Advertising; B2A

Position Overview The Director of Advertising Display Operations owns the execution and operational performance of display advertising within the Benzinga Advertising department, including direct campaigns, programmatic operations, inventory management, and ad serving. This is a hands-on role responsible for ensuring display campaigns launch accurately, deliver effectively, and operate efficiently. The Director partners closely with the Advertising Performance and Operations leadership, as well as Yield, Advertising Sales, Advertising Account Management, Product, and Engineering. Key Responsibilities Own end-to-end execution of Advertising display campaigns, including trafficking, targeting, QA, pacing, optimization, reporting, and delivery. Manage Advertising-controlled display inventory, including forecasting, availability, allocation, and campaign feasibility. Own day-to-day Google Ad Manager administration and maintain campaign and inventory configurations. Manage the AdOps specialist team and operational execution of programmatic display, including deals, inventory setup, monitoring, and troubleshooting. Partner with Yield on programmatic monetization, inventory allocation, demand integrations, and changes impacting inventory. Identify and troubleshoot campaign, tracking, inventory, and AdTech issues, coordinating with Yield, Product, and Engineering as needed. Partner with Advertising Sales and Account Management on campaign feasibility, inventory constraints, targeting