Director of Retention & Customer Lifecycle

Director of Retention & Customer Lifecycle Reports To: Head of Growth Location: Remote Compensation: $180,000-$200,000 About Bask & Lather Bask & Lather is one of the fastest-growing independent beauty brands in the United States, serving millions of customers across Shopify, Amazon, TikTok Shop, Walmart, and national retail partners. As we continue scaling nationally and internationally, retention has become one of the company’s largest growth opportunities. We’re looking for a Director of Retention & Customer Lifecycle to build one of the best lifecycle marketing organizations in consumer products. This leader will own the long-term value of every customer relationship from first purchase through loyalty and transform retention into one of Bask & Lather’s primary growth engines. Position Overview This is not a traditional CRM position. This is a business leadership role. The Director of Retention & Customer Lifecycle owns the performance of Bask & Lather’s existing customer base across every touchpoint and channel. Success is measured by increasing customer lifetime value, improving retention, growing subscription revenue, expanding loyalty participation, and maximizing profitable existing customer revenue. This leader will combine strategy, experimentation, analytics, automation, customer insights, and team leadership to build a world-class retention organization. What You’ll Own Customer Lifetime Value Own the long-term value of our customer ba