Director of Creative Performance

Department: Marketing Reports To: Head of Growth Employment Type: Full-Time Location: Remote Base Salary: $170,000–$190,000 + bonus About Bask & Lather Bask & Lather is a rapidly growing beauty and haircare company dedicated to helping consumers achieve healthier hair and feel confident in their natural beauty. Rooted in a scalp-first philosophy, product efficacy and authentic storytelling, we serve customers across DTC, Amazon, TikTok Shop and national retail. Our mission is to help customers grow it and keep it too. About the Role We are seeking a Director of Creative Performance to lead our paid acquisition creative function. You will turn customer insights and performance data into compelling ads, build a disciplined testing and learning process, and develop a reliable pipeline of creative that can sustain profitable spend. Reporting to the Head of Growth, you will own creative strategy, briefs, production coordination, quality assurance, and creative performance analysis. This is a hands-on leadership role requiring analytical depth, creative judgment, and strong execution. Key Responsibilities Creative strategy and testing: Build a prioritized roadmap for Meta, TikTok, YouTube, and other active acquisition channels. Define customer audiences, objections, product benefits, hooks, formats, and hypotheses for each test. Production and delivery: Translate strategy into clear briefs, scripts, demonstrations, and channel-specific assets. Manage the production calendar