Director of Brand Marketing

Department: Marketing Reports To: VP of Integrated Marketing Direct Reports: Brand Marketing Managers, Social Media Managers and Coordinators, and supporting Brand team members Employment Type: Full-Time Location: Remote Annual Base Salary: $160,000–$180,000, based on experience and qualifications About Bask & Lather Bask & Lather is a rapidly growing beauty and haircare company dedicated to helping consumers achieve healthier hair and feel confident in their natural beauty. Rooted in a scalp-first philosophy, product efficacy and authentic storytelling, we serve customers across DTC, Amazon, TikTok Shop and national retail. Our mission is to help customers grow it and keep it too. About the Role We are seeking a strategic, creative and execution-oriented Director of Brand Marketing to lead brand positioning, product marketing, integrated campaigns, go-to-market planning and organic social. Reporting to the VP of Integrated Marketing, this leader directly manages the Brand and Social teams and translates business objectives and consumer insights into compelling strategies and dependable execution. This role combines exceptional creative judgment, commercial awareness and operational discipline. You will independently develop recommendations, lead approved plans through completion, develop your team and verify that work meets quality standards. You will identify resource needs early, resolve dependencies and escalate risks before they affect delivery. Scope and Partner