Performance Creative Strategist, SeroVital

About SeroVital SeroVital is a leading anti-aging brand from Basic Research , backed by clinical research and trusted by millions of women. Our portfolio includes SeroVital ADVANCED, Hair Regeneres ADVANCED, Slim Sips, SeroVital Smile, and more, sold DTC, on Amazon, and at major retailers. About the Role We're looking for a sharp, insight-driven Performance Creative Strategist to join the SeroVital team. This role sits at the intersection of creative thinking, performance data, and hands-on execution, and plays a key role in shaping how our paid media creative evolves and scales. The ideal candidate can read what's working in performance, translate it into compelling hooks and angles, and bring those ideas to life quickly, using AI tools, our in-house video editor, and our design and agency partners. What You'll Do Create ads directly using AI image and video tools, from fast concept tests to polished statics and short-form video. Write short-form video scripts and scroll-stopping hooks for paid social, including UGC, creator-led, and voiceover formats. Work closely with our in-house video editor to concept, cut, and iterate on video ads, including new variants of top performers. Develop clear creative briefs for designers and agency partners, with concept, copy, visual direction, and messaging guardrails. Analyze creative performance to understand what's working and what isn't, and use those insights to decide which messages to scale, refine, or retire, and where new messagi