Senior SEO & AEO Manager

What the Role Is Babylist is seeking a leader for SEO, AEO, and GEO to guide how expecting and new parents discover us across traditional search and AI-powered platforms like ChatGPT, Google AI Overviews, and Claude. As AI changes how parents research products, get advice, and decide what to buy, discoverability is a priority for Babylist. This role will define and execute that strategy end to end including the roadmap and measurement plan. You will work at the intersection of technical SEO, content strategy, and structured data to make sure Babylist is accurately understood, cited, and recommended wherever parents look for answers. You will partner with the teams across Marketing, Tech, Merchandising and Partnerships to set direction, present to leaders and the executive team, and drive performance. This is an opportunity for someone who understands where search is heading and wants to build discoverability for one of the most trusted brands in pregnancy and parenting. The role sits in Growth Marketing. Who You Are You have built and run an AEO program from first principles. You write question-based prompts and define the KPIs (citation share, visibility, share of voice). You pick a tracking tool and can say what is working, what is not, and what to do next. You have deep technical SEO skills on a large, complex site. Rendering and prerendering, crawl behavior, structured data, internal linking, migrations, and recovery from Google algorithm updates. Babylist has XM+ registr