Content Marketing Strategist

Job Description - Content Marketing Strategist Reports To: Marketing Manager Department: Marketing Location: Remote Position Type: Full-Time Position Summary AxisCare is seeking a strategic and creative Content Marketing Strategist to develop and execute content strategies that support integrated campaigns, organic growth, thought leadership, and broader marketing goals. This role will play a key part in developing integrated campaigns, with a strong understanding of how to create authoritative, discoverable content for traditional search and AI-powered answer engines. The ideal candidate is a strong writer and strategist who can turn business priorities and audience needs into content that drives results. Key Responsibilities Develop and execute content strategies and editorial plans based on audience needs, search behavior, industry trends, and marketing priorities to support integrated campaigns, organic growth, customer journeys, brand initiatives, and business goals Partner with the Marketing Manager and cross-functional teams to develop campaign themes, messaging, content plans, and supporting assets Collaborate with creative, SEO, Product Marketing, and other teams to bring content strategies and campaigns to life, applying SEO and GEO best practices to improve content discoverability and visibility Continuously evaluate content performance, search intent, content gaps, and business priorities to identify new content opportunities and optimize existing content for grea