Country Head - Saudi Arabia

Our client is a fast-growing FMCG coffee business with products sold across more than 45 markets worldwide, including a growing footprint in Saudi Arabia. The company is now investing in Saudi Arabia and is building out the team and route-to-market for both its B2C and B2B coffee business in the region. Our client is looking for a senior, well-connected coffee and FMCG sales professional to lead the development of its Saudi Arabian market, with primary focus on B2C and additional support on B2B activity. This is a hands-on, market-building role for someone who can advise the company on how to enter and grow in Saudi Arabia and the wider region – including identifying and securing the right distributors – and who is comfortable operating with a high degree of autonomy in a market where the company does not yet have a local office. Key Responsibilities Develop and execute the go-to-market strategy for the company’s B2C coffee business across Saudi Arabia. Identify, evaluate and onboard key distributors and channel partners in Saudi Arabia and the wider region. Provide hands-on advisory support to the company leadership on market entry, route-to-market and commercial structure for the region. Support and contribute to B2B sales activity alongside the core B2C focus. Build and manage relationships with retailers, distributors and trade partners across the coffee and broader FMCG landscape. Travel periodically to engage with the company’s existing business and sales teams, share m