Paid Media Product Owner

Country: Peru Search range: Peru, Argentina, Colombia, Brazil, Chile, Mexico. Contract: 3 years renewable Modality: 100% remote. Objective Evaluate the current performance of the area and define the vision and strategy to acquire new customers across all digital assets. Ensure that the Payment Media team implements the campaigns defined by the Branding team. Identify and prioritize high-impact opportunities based on market analysis, competition, and historical digital campaign performance. Work with the business area to define campaigns; use Agile methodology to develop and launch A/B tests, capture consumer feedback, and refine future campaigns. Integrate and align all involved stakeholders, both external and internal (e.g., information security, media, agencies, martech, etc.). Create business cases and secure additional funds to continue and expand revenues. Regularly communicate program progress to the organization and the board of directors. Define metrics and periodically evaluate performance with the team. Requirements Experience: Expertise in digital marketing principles (e.g., funnel optimization, design, SEO, SEM, social media). Experience using app analytics platforms (Firebase) and mobile measurement platforms for attribution. Experience leading an acquisition team, applying agile methodologies in a startup, preferably with financial products.