Team Lead Content & Social Media Strategy (f/m/d)

Role summary: Ready to turn your social media expertise into strategic impact? As Team Lead, Content & Social Media Strategy, you combine your experience with leadership skills to shape content, drive social media strategy, and lead with clear objectives. Your responsibilities: Social Media Strategy & Organic Growth: Responsibility for and management of the company's organic social media channels, with a primary focus on Instagram. Development and implementation of social media strategies; increasing brand awareness, engagement, and follower growth. Creation and maintenance of an editorial content calendar as well as planning, publishing, and optimizing content across social media platforms. Recommending suitable content formats, messages, and publishing strategies for each platform. Monitoring community engagement by responding to comments and coordinating with relevant teams where necessary. Analyzing organic social performance and creating regular reports with actionable insights and recommendations. Supporting paid social by boosting high-performing organic content where sensible. Close collaboration with Brand Management, Marketing, Content Team, Creative, CRM, and E-Commerce teams to ensure consistent brand communication. Support in the development and implementation of User Generated Content (UGC) and influencer marketing initiatives.