Health Benefits Business Development Officer

At Associated Bank we strive to create an inclusive culture where different perspectives are valued and recognized as strengths critical to our success. If you thrive in an environment where your growth and development are encouraged and supported, then Associated Bank may be the right place for you. Associated Bank requires you to directly represent yourself and your own experiences during the recruiting and hiring process. Associated Bank conducts a thorough background check on all new hires. Role Summary The Health Benefits Business Development Officer drives growth by building new employer relationships focused on HSA and health benefit solutions. This role uses a consultative sales approach to connect with prospects, partners, and clients to deliver meaningful solutions. You’ll play a key role in expanding market share and strengthening client relationships. Key Accountabilities Drive new business growth by developing employer relationships for HSA and health benefit solutions Build and manage partnerships with brokers, centers of influence, and internal banking teams Expand existing client relationships through cross-selling the full suite of health and banking services Lead and coordinate RFP responses to win new business opportunities Represent the bank at community and industry events to build brand presence and generate leads Maintain subject matter expertise in HSA, TPA, and COBRA offerings Ensure all client relationships align with risk, compliance, and company po